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Social Media

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More Advertisers Withdraw from X

The recent controversy surrounding Elon Musk's management of the social media platform formerly known as Twitter, now referred to as X, has escalated as more major advertisers pull back their spending.

Taking Aim at Twitter

Mark Zuckerberg has set his sights on Twitter once again.

Modern communication solutions (episode 3): prolonged impact, huge “luck”

What makes a media outlet professional in the eyes of premium consumers? First and foremost, it's the design, the content, and the existence of a “niche target group".

Modern Communication Solutions (Part 2): Premium online communication

The first rule of premium online communications is to forget the allure of big numbers, as the biggest advantage is precisely the ability to target and reach the right audience.

Small Violin / Snapchat / Stock Slides

Three stories impacting the business world that we are following this week.

Modern Communication Solutions (Part 1): From traditional advertising to social media disappointment

It's always been a fundamental truth that a communication channel should be used for what it's designed for, and this has been equally true for social media platforms.

Twitter 180 / The Bear of Wall Street / Airbnb – Remote Forever

Business stories we are following this week

The Influence of Influencers

Influencers are counterintuitive: by selling things, they become more famous. But they also produce lasting value for brands.

Daenerys, good and evil – How the pandemic has changed people (Part 2)

Many people showed the whites of their teeth last year, and there could be many surprises in store for us in 2022!

Daenerys, good and evil – How the pandemic has changed people (Part 1)

Many people showed the whites of their teeth last year, and there could be many surprises in store for us this year!

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