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Strategy

Strategic Trends: Premium vs mass (Part 1): The rich who don’t spend their money

Being rich does not necessarily make you a premium customer. And some people have a premium attitude, but do not have the money to live up to it.
A year ago

A YEAR AGO: Selfish Characters on Teams, In Business

When and to what extent can we transform an existing team via teambuilding, and when should we decide to create a brand new one instead?
Other

2022 – An old/new summer in cinemas (Part 1)

2022 finally arrives with a hefty summer movie line-up compared to the truncated COVID output of the past two years, and seems to be something of a return to the expectations of the pre-pandemic world.
Preview

In focus next week: premium vs mass, strategic trends

The rich who don't spend their money, interview techniques in the post-Covid era from a seasoned headhunter, price hikes across several industries, and the spectacular downfall of a golf icon.
Culture

The 75th Cannes: a celebration of cinema in the shadow of war

This year's Cannes Film Festival celebrates the many rebirths of cinema, bolstered by greats such as David Cronenberg and Baz Luhrmann.
Trending

When the good priest does not want to learn until he dies: the present and future of outsourcing

Top decision-makers are increasingly involving external experts in more and more areas to provide objective assessments, even as early as the audit of operational processes and internal knowledge.

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Strategy

Modern communication solutions (episode 3): prolonged impact, huge “luck”

What makes a media outlet professional in the eyes of premium consumers? First and foremost, it's the design, the content, and the existence of a “niche target group".
Trending

Making Science, Making Waves

The pandemic completely rewrote the digital marketing playbook; it’s time to adapt or die.
Sport

From Madrid to Kentucky

Three sports stories we are following this week.
Strategy

Modern Communication Solutions (Part 2): Premium online communication

The first rule of premium online communications is to forget the allure of big numbers, as the biggest advantage is precisely the ability to target and reach the right audience.
Trending

Small Violin / Snapchat / Stock Slides

Three stories impacting the business world that we are following this week.
Lessons

Global Business Reputations

Despite how globalisation has made cities more homogenous than ever, one difference-maker has not changed: business reputation.
Human

The dangerous influence: manipulation

Manipulation is a dangerous form of influence that does not occur in all situations, but when it does, it can cause serious damage to a business.
Strategy

Modern Communication Solutions (Part 1): From traditional advertising to social media disappointment

It's always been a fundamental truth that a communication channel should be used for what it's designed for, and this has been equally true for social media platforms.
A year ago

A YEAR AGO: The end of the typical employee attitude

We often say that if we get high-quality service, we are willing to turn a blind eye to a product’s weaknesses. How strong can a good word be today?
Culture

What am I without music?

In recent years, we’ve been getting serious biographical films about great musicians ... we’ve selected some of the best of the 2000s.
Preview

In focus next week: modern communication solutions

Communication traditions and social media solutions in 2022, manipulation, global business reputations, and a blockbuster summer movie line-up...
Culture

Beamer, Benz, or Bentley – Car-loving stars

Many of the world's most expensive cars are owned by celebrities. While many prefer vintage rarities, others prefer the latest limited edition models.
Strategy

Price Strategy (Part 3): The sensible price

Recovering from the first phase of the COVID-19 crisis, reviewing and reshaping pricing strategy in a number of strategic areas is a key task.
Trending

Conservation and Innovation

How architecture firms weathered the pandemic storm.

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