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sales promotion

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Selective design – Targeting business premises and spaces (Part 2)

In the case of high-end business sectors, it is particularly important that the target customer — and not the average consumer — feels comfortable.

Selective design – Targeting business premises and spaces (Part 1)

In the case of high-end business sectors, it is particularly important that the target customer — and not the average consumer — feels comfortable.

Riding upside down: the practical premium customer experience (Part 2)

The rise in demand for premium products is clearly driving the need to consciously plan, execute, and create a truly premium shopping environment, i.e., to make the shopping experience premium.

The Point-of-Sale Reboot: Experience

With a changed background, a whole new dimension of technology, and a heightened level of strategic consulting, sales are experiencing a reboot.

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