sales promotion
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Rise or Fall: A two-tier crisis strategy (Part 1)
Successful companies need drastic, new solutions if they are to survive or go under. One successful response to this situation is the so-called “two-tier business strategy”.
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Selective design – Targeting business premises and spaces (Part 2)
In the case of high-end business sectors, it is particularly important that the target customer — and not the average consumer — feels comfortable.
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Selective design – Targeting business premises and spaces (Part 1)
In the case of high-end business sectors, it is particularly important that the target customer — and not the average consumer — feels comfortable.
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Riding upside down: the practical premium customer experience (Part 2)
The rise in demand for premium products is clearly driving the need to consciously plan, execute, and create a truly premium shopping environment, i.e., to make the shopping experience premium.
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The Point-of-Sale Reboot: Experience
With a changed background, a whole new dimension of technology, and a heightened level of strategic consulting, sales are experiencing a reboot.
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