pricing
Lessons
The Inflation Illusion, Part 2: Pricing Lessons for the Post-Inflation Economy
As inflation eases across Europe, companies face a new challenge: how to rebuild trust with consumers who no longer believe in fair prices.
Strategy
Price Strategy (Part 3): The sensible price
Recovering from the first phase of the COVID-19 crisis, reviewing and reshaping pricing strategy in a number of strategic areas is a key task.
Strategy
Price Strategy (Part 2): Premium Pricing in 2022
The true premium market has developed, where price is almost irrelevant, and knowledge, service, or even faith, self-confidence, and other often intangible elements have taken centre stage.
Strategy
Price Strategy (Part 1): Calculating price based on our own image
Is a product priced at what the market is willing to pay for it? Is the final absolute number actually related to the initial cost of production?
Subscribe.
Enter your email address to receive early access to DECISION’s latest articles!
Latest.
top.