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How businesses are pushing the pricing envelope

Can they keep getting away with it?

Price Strategy (Part 3): The sensible price

Recovering from the first phase of the COVID-19 crisis, reviewing and reshaping pricing strategy in a number of strategic areas is a key task.

Price Strategy (Part 2): Premium Pricing in 2022

The true premium market has developed, where price is almost irrelevant, and knowledge, service, or even faith, self-confidence, and other often intangible elements have taken centre stage.

Price Strategy (Part 1): Calculating price based on our own image

Is a product priced at what the market is willing to pay for it? Is the final absolute number actually related to the initial cost of production?


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