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Medical Business Model Trends, Part 2: Executive Physicals

Preventative healthcare is a priority for everybody, and CEOs are no different

I need a wake-up call! (Part 2)

Our expert, Gergő Nidermayer, the head of ENDORIENCE and EKI Creative, discusses the premium side of the POS sector.

I need a wake-up call! (Part 1)

Gergő Nidermayer, head of ENDORIENCE and EKI Creative, speaks about how the Point of Sale (POS) sector is transforming and becoming a premium category in the wake of the COVID Crisis.

The American Super League Drama, Part 1: The Power Five/One

When discussing anything about the United States, even college football, we always like to start with the money.

The Super League drama, or a lesson in mass vs premium in sport. Episode 4: The Lexus Concept

Once you have started in the premium direction, you cannot stop halfway, because then you will only end up with a mass product that is hated by the masses

The Super League drama, or a lesson in mass vs premium in sport. Episode 3: Generations, real profit, and a business approach

What’s wrong with the Super League concept? Is there a real problem at all? Football is a lifestyle and a symbol, now let’s look at it translated into hard business language!

The Super League drama, or a lesson in mass vs premium in sport – Episode 2: Decision-making mechanisms and personality-based strategy

In a sport as big as football, if there is a mass product, then there needs to be a premium one as well. This need is growing year by year.

The Super League drama, or a lesson in mass vs premium in sport – Episode 1: How did football become a mass product?

Since the Great Recession, it has been clear that there must be “mass” and “premium” products and services in every market. Is football an exception?

My Profession: Luxury Consumer!

Is it truly possible to acknowledge that any given person deserves a standard of living built on unnecessary spending?

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Medical Business Model Trends, Part 3: Urgent Care

Fast food, fast fashion. Why not fast medicine?

CENTRAL PARK 5: True Company Satisfaction (Part 2)

It is indisputable that happiness as a motivational category has come to the fore since the emergence and intermittent resurgence of COVID-19.

CENTRAL PARK 5: True Company Satisfaction (Part 1)

If we were to identify an area that was most deeply affected by COVID-19, a clear consensus among experts is the HR field.

The Stage: Rolls-Royce Motor Cars

A behind-the-scenes look from CEO Torsten Müller-Ötvös about how Rolls-Royce navigated the pandemic.

Medical Business Model Trends, Part 2: Executive Physicals

Preventative healthcare is a priority for everybody, and CEOs are no different

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