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Disrupting the European FMCG Sector

Riding upside down: the practical premium customer experience (Part 2)

The rise in demand for premium products is clearly driving the need to consciously plan, execute, and create a truly premium shopping environment, i.e., to make the shopping experience premium.

Riding upside down: the practical premium customer experience (Part 1)

The Great Recession of 2008 triggered a counterintuitive increase in demand for premium products; this time around, this trend is even more apparent.

Mass v Premium in Journalism

How a sports journalism venture amassed a value of 550 million USD in a little over 5 years.

2021’s Top Ten: #7

My Profession: Luxury Consumer!

2021’s Top Ten: #9

The Super League drama, or a lesson in mass vs premium in sport - Episode 1: How did football become a mass product?

Medical Business Model Trends, Part 2: Executive Physicals

Preventative healthcare is a priority for everybody, and CEOs are no different

I need a wake-up call! (Part 2)

Our expert, Gergő Nidermayer, the head of ENDORIENCE and EKI Creative, discusses the premium side of the POS sector.

I need a wake-up call! (Part 1)

Gergő Nidermayer, head of ENDORIENCE and EKI Creative, speaks about how the Point of Sale (POS) sector is transforming and becoming a premium category in the wake of the COVID Crisis.

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