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Premium

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A year ago

A YEAR AGO: The Super League drama, or a lesson in mass vs premium in sport. Episode 4: The Lexus Concept

Once you have started in the premium direction, you cannot stop halfway, because then you will only end up with a mass product that is hated by the masses
Lessons

Like At Home

Disrupting the European FMCG Sector
Trending

Riding upside down: the practical premium customer experience (Part 2)

The rise in demand for premium products is clearly driving the need to consciously plan, execute, and create a truly premium shopping environment, i.e., to make the shopping experience premium.
Trending

Riding upside down: the practical premium customer experience (Part 1)

The Great Recession of 2008 triggered a counterintuitive increase in demand for premium products; this time around, this trend is even more apparent.
Lessons

Mass v Premium in Journalism

How a sports journalism venture amassed a value of 550 million USD in a little over 5 years.
Trending

2021’s Top Ten: #7

My Profession: Luxury Consumer!
Sport

2021’s Top Ten: #9

The Super League drama, or a lesson in mass vs premium in sport - Episode 1: How did football become a mass product?
Lessons

Medical Business Model Trends, Part 2: Executive Physicals

Preventative healthcare is a priority for everybody, and CEOs are no different
Lessons

Medical Business Model Trends, Part 1: The Rise of Concierge Medicine

Your doctors will see you now!
Trending

I need a wake-up call! (Part 2)

Our expert, Gergő Nidermayer, the head of ENDORIENCE and EKI Creative, discusses the premium side of the POS sector.

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