When the outliers realise that fitting in with their generation is not going to work, the big question is: do they crash or step on the accelerator?
The impact of generational behavioural trends in the post-COVID era
The Super League drama, or a lesson in mass vs premium in sport. Episode 3: Generations, real profit, and a business approach
What’s wrong with the Super League concept? Is there a real problem at all? Football is a lifestyle and a symbol, now let’s look at it translated into hard business language!
The Super League drama, or a lesson in mass vs premium in sport – Episode 2: Decision-making mechanisms and personality-based strategy
In a sport as big as football, if there is a mass product, then there needs to be a premium one as well. This need is growing year by year.
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