personality types
Human
The Age of Outliers (Part 3): Winning Outliers
In a crisis, authenticity and credibility are highly valued. Every era has its expectations, and it is by meeting them that someone is said to be credible.
Human
The Age of Outliers (Part 2): The turning point of generational success
When the outliers realise that fitting in with their generation is not going to work, the big question is: do they crash or step on the accelerator?
Human
The Age of Outliers (Part 1): Generational Differences
The impact of generational behavioural trends in the post-COVID era
Sport
The Super League drama, or a lesson in mass vs premium in sport. Episode 3: Generations, real profit, and a business approach
What’s wrong with the Super League concept? Is there a real problem at all? Football is a lifestyle and a symbol, now let’s look at it translated into hard business language!
Sport
The Super League drama, or a lesson in mass vs premium in sport – Episode 2: Decision-making mechanisms and personality-based strategy
In a sport as big as football, if there is a mass product, then there needs to be a premium one as well. This need is growing year by year.
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