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Olympics

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The Unknown Rider

“When I crossed the line, I thought I had won”

The Ghost Olympics

"If I don’t do well, I am not going to worry about it too much. Paris will be my real ‘first Olympics’. This doesn’t really count”

Sports Need Reality

It is not easy for today's athletes, but sports professionals are also in a difficult situation, as they are responsible for the health and lives of athletes, who also face the greatest challenge of their lives.

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I need a wake-up call! (Part 2)

Our expert, Gergő Nidermayer, the head of ENDORIENCE and EKI Creative, discusses the premium side of the POS sector.

CHEATERS NEVER LOSE

Crisis management lessons from an American sports scandal, Part 1

I need a wake-up call! (Part 1)

Gergő Nidermayer, head of ENDORIENCE and EKI Creative, speaks about how the Point of Sale (POS) sector is transforming and becoming a premium category in the wake of the COVID Crisis.

The mouthpieces and the quiet ones

The “home office” framework is not a lot of fun, nor is it a temporary COVID solution that can be discarded immediately upon reopening; it is a big motivator that drastically affects employee preference.

The American Super League Drama, Part 2: Show me the money!

“The NCAA’s business model would be flatly illegal in almost any other industry in America”.

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