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Nike

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Nike: When Correction Is No Longer Strategy, but Necessity

Nike is simultaneously raising prices, restructuring its internal organization, and attempting to reclaim the sport- and culture-centered identity that differentiated it from competitors for decades.

Nike’s Direct-to-Consumer Strategy: A Course Correction in Progress

Nike's ambitious shift toward a direct-to-consumer model has encountered significant challenges, prompting a strategic reassessment under new leadership.​

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