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NBA

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Sport

The Clippers create a needless crisis by cutting Chris Paul during his farewell season

The Clippers turned a routine rebuilding year into an avoidable controversy by waiving Chris Paul, a decision that has already damaged the franchise’s image.
Lessons

Betting on the Future, Part 2: When Aura Outshines Accolades

Shai Gilgeous-Alexander has an MVP, but it’s his off-court style that may sell the most sneakers—and brands are starting to notice.
Lessons

Betting on the Future, Part 1: How NBA Shoe Deals Became High-Stakes Gambles

Shoe companies used to wait for superstardom before designing signature sneakers; now they’re gambling earlier—and paying the price when bets go wrong.
Sport

Courting the Continent: The NBA’s Calculated Drive into European Basketball

The NBA is charting a deliberate course into European waters, aiming to reshape the continent's basketball landscape with a proposed 16-team league.
Sport

Warner Bros. Discovery Matches Rival Offer to Retain N.B.A. Broadcast Rights

Warner Bros. Discovery announced on Monday that it has matched a competing offer by Amazon to air NBA games.
Sport

The Financial Windfall for Boston Following the Celtics’ Championship Win

The recent championship victory of the Boston Celtics has brought not only jubilant celebrations to the city but also significant financial benefits.
Sport

Referee Controversy Shadows NBA Finals

The Rising Fame and Impact of Officiating in Basketball
Sport

Jimmy Butler: Performing Under Pressure

Jimmy Butler’s heroics led the Miami Heat to the Eastern Conference semifinals in the 2023 NBA playoffs for the 3rd time in 4 years.
Sport

GOAT: LeBron James

On February 7, LeBron James became the NBA's all-time leading scorer in the regular season after breaking the 39-year-old record held by six-time NBA MVP Kareem Abdul-Jabbar with 38 points.
Sport

A Surprise Eurobasket

An inexperienced team versus an All-NBA Roster. What could go wrong?

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