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The Super League drama, or a lesson in mass vs premium in sport. Episode 3: Generations, real profit, and a business approach
What’s wrong with the Super League concept? Is there a real problem at all? Football is a lifestyle and a symbol, now let’s look at it translated into hard business language!
The Super League drama, or a lesson in mass vs premium in sport – Episode 2: Decision-making mechanisms and personality-based strategy
In a sport as big as football, if there is a mass product, then there needs to be a premium one as well. This need is growing year by year.
The Super League drama, or a lesson in mass vs premium in sport – Episode 1: How did football become a mass product?
Since the Great Recession, it has been clear that there must be “mass” and “premium” products and services in every market. Is football an exception?
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This long-running process will be brought to its conclusion by COVID.
Complex mental mentoring is still limited in the international sporting world today. However, where it is used, it is showing very strong results.
Three stories we are following this week