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Innovation

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Selective design – Targeting business premises and spaces (Part 2)

In the case of high-end business sectors, it is particularly important that the target customer — and not the average consumer — feels comfortable.
Trending

Selective design – Targeting business premises and spaces (Part 1)

In the case of high-end business sectors, it is particularly important that the target customer — and not the average consumer — feels comfortable.
Lessons

The Sky is the Limit

When Amazon opted to keep their inventions to themselves, two French engineers decided to fill the void they left in the logistics marketplace.
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Riding upside down: the practical premium customer experience (Part 2)

The rise in demand for premium products is clearly driving the need to consciously plan, execute, and create a truly premium shopping environment, i.e., to make the shopping experience premium.
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Riding upside down: the practical premium customer experience (Part 1)

The Great Recession of 2008 triggered a counterintuitive increase in demand for premium products; this time around, this trend is even more apparent.
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Practical ENDORIENCE

We spoke with Gergő Nidermayer, the company's front man.
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The Point-of-Sale Reboot: Experience

With a changed background, a whole new dimension of technology, and a heightened level of strategic consulting, sales are experiencing a reboot.
Trending

Practical Innovation

The time of the “big startup era” is over; multiple crises have necessitated a paradigm shift. Innovation is again a prerequisite for that shift, but not innovation can no longer be an end in itself, but a concrete, supportive solution.
Lessons

Innovation, brainstorming, enlightenment

Have you ever wondered what “innovation" means? What do professionals mean when they call 2021 "the year of meaningful innovation”?
Lessons

At the Epicentre of the “Never Normal”

An interview with Marc Coleman, the CEO of UNLEASH, about his company’s successful 2020 pivot from a leading events company to an expanding digital media firm.

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