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Strategy
Modern communication solutions (episode 3): prolonged impact, huge “luck”
What makes a media outlet professional in the eyes of premium consumers? First and foremost, it's the design, the content, and the existence of a “niche target group".
Strategy
Modern Communication Solutions (Part 2): Premium online communication
The first rule of premium online communications is to forget the allure of big numbers, as the biggest advantage is precisely the ability to target and reach the right audience.
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