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From Madrid to Kentucky

Three sports stories we are following this week.

The Wimbledon Ban / Ten in a Row / The Dream Team

Three sports stories we are following this week.

2 players, 2 million shirts, 0 Champions League wins

If anyone wants to prove how important a conscious professional background has become in terms of player monitoring and signing new players, it is enough to point to the track record of Paris Saint-German.

The Super League – One Year Later

The slow rise and shockingly fast fall of the European Super League.

2021’s Top Ten: #9

The Super League drama, or a lesson in mass vs premium in sport - Episode 1: How did football become a mass product?

The Super League drama, or a lesson in mass vs premium in sport. Episode 4: The Lexus Concept

Once you have started in the premium direction, you cannot stop halfway, because then you will only end up with a mass product that is hated by the masses

An American's Euros

America has nothing quite like the European Football Championship

The Super League drama, or a lesson in mass vs premium in sport – Episode 2: Decision-making mechanisms and personality-based strategy

In a sport as big as football, if there is a mass product, then there needs to be a premium one as well. This need is growing year by year.

The Super League drama, or a lesson in mass vs premium in sport – Episode 1: How did football become a mass product?

Since the Great Recession, it has been clear that there must be “mass” and “premium” products and services in every market. Is football an exception?

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