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Branding

HomeTagsBranding

The Big Barbie Bet

How a toy giant reinvented itself in Hollywood.

One Doll Above All

Perfect (?) curves, an incredibly flat stomach, unrealistically thin legs, long blonde hair, huge round eyes, a charming radiant face... Yes, she's Barbie!

Let’s Get Political

Brand consultancy Landor & Fitch demonstrates how action and inaction have consequences for your brand.

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