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brand

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What’s in a name?

Examining a telecom rebrand in the CEE region.

Two Stories from China this week: Why Risk It / Absolute Zero

Respecting athletes who choose the apolitical path / How a traditional Hong Kong company is dealing with China's "zero covid" policy.

The 480 Horsepower Nightmare

No matter how much the market for high-end products grows on the demand side, the supply side still often falls behind.

Vulture Communication

Another important period in brand-building is coming. From a communications standpoint, companies seem to have managed to wake up in time, all circling the opportunity like vultures.

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