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The 480 Horsepower Nightmare

No matter how much the market for high-end products grows on the demand side, the supply side still often falls behind.

Vulture Communication

Another important period in brand-building is coming. From a communications standpoint, companies seem to have managed to wake up in time, all circling the opportunity like vultures.

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I need a wake-up call! (Part 2)

Our expert, Gergő Nidermayer, the head of ENDORIENCE and EKI Creative, discusses the premium side of the POS sector.

CHEATERS NEVER LOSE

Crisis management lessons from an American sports scandal, Part 1

I need a wake-up call! (Part 1)

Gergő Nidermayer, head of ENDORIENCE and EKI Creative, speaks about how the Point of Sale (POS) sector is transforming and becoming a premium category in the wake of the COVID Crisis.

The mouthpieces and the quiet ones

The “home office” framework is not a lot of fun, nor is it a temporary COVID solution that can be discarded immediately upon reopening; it is a big motivator that drastically affects employee preference.

The American Super League Drama, Part 2: Show me the money!

“The NCAA’s business model would be flatly illegal in almost any other industry in America”.

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