brand strategy
Lessons
Betting on the Future, Part 2: When Aura Outshines Accolades
Shai Gilgeous-Alexander has an MVP, but it’s his off-court style that may sell the most sneakers—and brands are starting to notice.
Lessons
Betting on the Future, Part 1: How NBA Shoe Deals Became High-Stakes Gambles
Shoe companies used to wait for superstardom before designing signature sneakers; now they’re gambling earlier—and paying the price when bets go wrong.
Subscribe.
Enter your email address to receive early access to DECISION’s latest articles!