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brand-building

HomeTagsBrand-building

When we start from within: a turning point!

The world is increasingly about accepting others and understanding differences, but translating this into business, in a really serious way, is still a long way off for most companies.

When we start from within: the sky’s the limit when it comes to cleverness

The most exciting, spectacular, and suffering-laden area of business development programmes is brand-building and the design work that goes with it.

The Face

Controversy or not, brands aren't so dismissive of the world's biggest superstars anymore.

The Super League drama, or a lesson in mass vs premium in sport. Episode 4: The Lexus Concept

Once you have started in the premium direction, you cannot stop halfway, because then you will only end up with a mass product that is hated by the masses

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