brand-building
A year ago
A YEAR AGO: The Super League drama, or a lesson in mass vs premium in sport. Episode 4: The Lexus Concept
Once you have started in the premium direction, you cannot stop halfway, because then you will only end up with a mass product that is hated by the masses
Strategy
When we start from within: a turning point!
The world is increasingly about accepting others and understanding differences, but translating this into business, in a really serious way, is still a long way off for most companies.
Strategy
When we start from within: the sky’s the limit when it comes to cleverness
The most exciting, spectacular, and suffering-laden area of business development programmes is brand-building and the design work that goes with it.
Sport
The Super League drama, or a lesson in mass vs premium in sport. Episode 4: The Lexus Concept
Once you have started in the premium direction, you cannot stop halfway, because then you will only end up with a mass product that is hated by the masses
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