Advertising
Culture
Selling a Lifestyle: Neil Kraft’s Lasting Impact on Advertising
Neil Kraft, who helped shape advertising in the 1980s and 1990s by selling not just clothes but an attitude, has died at the age of 67.
Trending
Tariffs Cloud Forecast for Ad Industry as Budgets Freeze
The American advertising sector is grinding to a halt as companies face mounting uncertainty over trade policy, slashing budgets and delaying campaigns amid new tariffs.
Trending
If you pay peanuts, you get monkeys
The Australian advertising industry’s labour shortage is a microcosm of the global employment market.
Lessons
The Influence of Influencers
Influencers are counterintuitive: by selling things, they become more famous. But they also produce lasting value for brands.
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