ability to pay
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2022’s Top Ten: #9
Strategic Trends: Premium vs mass (Part 1): The rich who don't spend their money
Strategy
Strategic Trends: Premium vs mass (Part 2): I want to be premium, but I can’t be
Many people will go to great lengths to become premium for a short period. What are the clear commonalities for those who want to "climb the ladder"?
Strategy
Strategic Trends: Premium vs mass (Part 1): The rich who don’t spend their money
Being rich does not necessarily make you a premium customer. And some people have a premium attitude, but do not have the money to live up to it.
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