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ability to pay

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Strategic Trends: Premium vs mass (Part 2): I want to be premium, but I can’t be

Many people will go to great lengths to become premium for a short period. What are the clear commonalities for those who want to "climb the ladder"?

Strategic Trends: Premium vs mass (Part 1): The rich who don’t spend their money

Being rich does not necessarily make you a premium customer. And some people have a premium attitude, but do not have the money to live up to it.

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