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The Michelin Star: A Blessing or a Curse?

40% of restaurants awarded Michelin stars in 2005-14 closed by the end of 2019

A Michelin star is often viewed as the pinnacle of achievement in the culinary world, but for many restaurants, this prestigious accolade can come with unforeseen challenges. Just as nations endowed with natural resources can fall prey to the “resource curse,” many top-tier restaurants find themselves struggling after earning Michelin recognition. While the honor is meant to signify excellence, it can also usher in an era of unsustainable expectations and financial strain.

The “Michelin curse,” as it’s sometimes known, mirrors the resource curse that has impacted numerous countries. Nations rich in natural resources, like oil or minerals, often suffer from economic stagnation, political instability, and social unrest. Instead of benefiting from their natural wealth, they experience inflated costs, mismanagement, and overreliance on a single source of income. Similarly, restaurants awarded a Michelin star can face a dramatic shift in operations, leading to spiraling costs, unsustainable pressure, and an identity crisis.

The Impact of Michelin Stardom on Restaurants

A common assumption is that a Michelin star ensures a restaurant’s long-term success. However, the statistics paint a different picture. According to industry data, as many as 60% of restaurants fail within their first year of operation, and the five-year failure rate hovers around 80%. Michelin-starred restaurants, while achieving recognition, are not immune to these statistics. In fact, the heightened expectations that come with the award can often hasten a restaurant’s downfall.

One key reason is the sudden shift in customer expectations. A Michelin star typically attracts a flood of new diners, many of whom expect perfection in every dish. To meet these demands, restaurants frequently upgrade ingredients, overstaff, and invest in expensive renovations, all of which drive up costs. With razor-thin profit margins already the norm in the food industry, this increase in expenses can strain a restaurant’s financial resources.

Moreover, the pressure to maintain or earn additional stars can lead to creative stagnation. Chefs may feel compelled to stick to the formula that earned them recognition, limiting their ability to experiment with new techniques or ideas. This rigidity often contradicts the innovative spirit that earned them the star in the first place.

Lessons from the Resource Curse

The resource curse teaches us that unchecked success can lead to a dangerous cycle of dependency and eventual collapse. Like nations with abundant natural resources, Michelin-starred restaurants can become overly reliant on the prestige of the award, neglecting to adapt to changing market conditions or diversify their offerings. This focus on maintaining status can lead to financial instability, just as oil-rich nations have seen economic instability after market downturns. While a Michelin star remains a symbol of excellence, it is not without its challenges. Restaurants must approach the accolade with caution, ensuring they maintain flexibility and financial discipline to avoid becoming another casualty of the Michelin curse.