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willingness to buy

HomeTagsWillingness to buy

Strategic Trends: Premium vs mass (Part 3): brand, professionalism, human service

With the post-COVID-19 market rebuilding, there are big question marks about what to expect from premium and mass buyers.

Strategic Trends: Premium vs mass (Part 2): I want to be premium, but I can’t be

Many people will go to great lengths to become premium for a short period. What are the clear commonalities for those who want to "climb the ladder"?

Strategic Trends: Premium vs mass (Part 1): The rich who don’t spend their money

Being rich does not necessarily make you a premium customer. And some people have a premium attitude, but do not have the money to live up to it.

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